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I’ve been waiting several months to discuss the new bralette collection from Yummie that I saw in Paris in January.  Asked to keep it undercover until the launch this week, of course, I complied.   Now as the first two styles, Audrey and Mallory deliver to retailers with great expectations; I can tell this brand story.  Once again this contemporary company takes a step forward as it expands beyond … Read More


A Summer Affair

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Whenever I think of the Eberjey brand, for some reason I think of Fire Island, where I used to visit my friend Rebecca for week-ends of R & R.  There is something intrinsically soothing about this beach haven: no cars, sun bleached boardwalks and leisurely bike rides past clapboard cottages.  Even the deer standing unperturbed on the paths adds to the bucolic atmosphere.  Perhaps it’s the ocean air, endless sand … Read More


Shopping at Costco yesterday, I started to think about how seemingly remote items become mainstream staples.   Actually, Costco is an interesting study.  So many shoppers go there for specific things week in and week out, but truthfully, it’s the new and unexpected product that surfaces in those robust aisles that really seduces consumers to this wholesale warehouse environment.  One of the things this retailer does so well is ferreting out Read More


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