Who is the Hanky Panky Bride? She is gracious, a bit mysterious, loves lace, flowers and animals. She can flirt with humor, dance for hours and draw a line in the sand. Her lingerie is her own seductive secret.
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Based on the huge success of the London Lingerie Collective, our friends from the other side of the pond staged their second New York rendition of this unique Indie Intimate Design show including 10 brands that were highlighted in a sunlit venue at Studio 320. Labels such as Noe Undergarments, Dottie’s Delights, Vedette, Underprotection, Lascivious, Kris Soonik, Madame Supertrash, Relique, Kallist, Darkest Star and Buenos Noches made themselves known.… Read More
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