By BECKY YEEMaison Close as featured on Lingerie BriefsMaison Close

There is no doubt that having a high-end beautiful photo goes a long way in differentiating your brand, connecting with your customer and making more sales. In fact 75% of online shoppers rely on photos to make their decision on a potential purchase.

But all photos are not created equally.  There are photos that exemplify the brand’s story and there are photos that show what the product looks like.  Which photos have the most impact?  The answer is all of them.… Read More


By ASI EFROS

Seamless technology image by Memoi as featured on Lingerie Briefs

As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.

Seamless technology image by Memoi as featured on Lingerie BriefsMe Moi

The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this task, the textile is cut into multiple pieces and then put together by using one of the assembling methods like sewing or fusing.… Read More


By Ellen Lewis

Josie Natori Chinoiserie Hand Embroidered Silk 55" Wrap XS-XL as featured on Lingerie Briefs

Dragons: I have been intrigued by them ever since I learned that my son was destined to be born in the Year of the Dragon. I was pregnant in Asia on a business trip in 1988 and inundated everywhere by this delightful beast. Of course, I bought a stuffed dragon to greet him upon his birth. This iconic figure is a metaphor for majesty, strength, power, and grace. I desired these attributes in my son’s character and hoped he would, one day, recognize their importance in the feminine zeitgeist.… Read More


By ESTELLE PULESTON

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Buttress & Snatch was created in 1999 by Rachel Kenyon, who describes herself as a “compulsive underwear inventor”, and who also founded the luxury lingerie brand Marilupa.… Read More


Elomi Kelsey Bra as featured on Lingerie Briefs in black

Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The flat tropical stretch lace pattern engineered with darts under the cups for shaping purposes creates a seamless effect enabling Kelsey to also serve as a t-shirt bra.… Read More


By ELLEN LEWISSkin Lingerie Cotton Cashmere Loungewear as featured on Lingerie Briefs

If we have learned anything in the past few years, its that less can be more, simple pleasures are the best pleasures, the environment matters and that comfort trumps all. To be quite transparent, I have lived by this philosophy my entire life, long before it was a global meme. I have never been into stuff, never understood resistance to change, wasn’t particularly interested in powerplays, and found my solace in nature.

Photo by Karen O'Shaughnessy and Skin Lingerie Cotton Cashmere Loungewear as featured on Lingerie Briefs

This is probably why I have been a Skin lingerie fan for as long as it has existed: 18 years.  … Read More


By ASI EFROS

Sarah Borghi's sustainable Green Collection of tights & legwear as featured on Lingerie BriefsGreen Collection – Organic Cashmere Tights

Sarah Borghi vanguards the movement of eco-responsibility by launching the ‘Green Collection’ — a first-of-a-kind range of 100% biodegradable and ethically manufactured premium hosiery and socks. 

Sarah Borghi's sustainable Green Collection of tights & legwear as featured on Lingerie BriefsGreen Collection – 40 Denier Tights – Oceano Colorway

An Italian hosiery company with a 40-year heritage continues its legacy by expanding into the realm of innovation, progressive technologies, and sustainable fibers. In addition, Sarah Borghi leads in superb craftsmanship and creative product designs, thus giving a new validity to the ‘Made In Italy’ seal of approval. Read More


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