The Aubade brand is always evolving and still sustains its credo of feminine empowerment. Acutely aware of the shifting codes of seduction, Aubade combines sexiness, comfort, and exuberance to deliver innovative silhouettes with staying power. Three permanent collections, Danse des Sens, Softessence and Rosessence continue their upper trajectory in a woman’s everyday wardrobe. These styles maintain their bestselling performance in basic colors but also are highlighted with intense fashion shades … Read More
Feminine, floral lace overlay on the soft and breathable lining make the Essential Lace Bralette the most comfortable, wire-free piece in your top drawer! It’s also seamless and virtually invisible under clothing. Supportive? Absolutely – the moulded cups with their removable foam padding simply exude support and comfort. It fits like a second skin and feels like a hug! The finishing touches include a delicate silk band with bow. With … Read More
This month, Lise Charmel debuts Eblouissant Eros a collection of 20 dazzling styles that showcase the brand’s unique design legacy. A spectacular and exclusive red embroidery on nude tulle creates a voluptuous tableau of feminine curves. Each silhouette is framed with silk trims and highlighted with removable jewelry. These provocative and powerful pieces tell a tale of desire, love, and sexuality. They are a gift of confidence for the woman … Read More
Embrace the fiery energy inside of you with Montelle’s new Simple Pleasures. A joyful and edgy collection of intimates created with luxuriously sensual stretch lace.
Smooth stretch geometrical galloon lace adorns the Simple Pleasures Flirt Bra. Fully lined with stretch mesh for supportive comfort and wider soft adjustable straps make this bra a perfect choice for a night out. In sizes up to an F cup in Black/Moonshell.… Read More
Photographed by Becky Yee
My entire career, color has guided my merchandising instincts. From full bloom to the lack of it, color always defines product. This year, it defines change, joy and breaking free. Becky shot this photo editorial, Burst of Color, as a reaction to the explosion of bright colors that permeate the current and future Lingerie markets. Thanks to Hanky Panky, Aubade, Gossard and Amour Cache for … Read More
By ELLEN LEWIS
I could not be more pleased to welcome Simone Pérèle back into our Partner Spotlight today with a preview of a few of their Fall 23 highlights. Ever since their pioneer introduction of the Andora t-shirt bra, I have been a personal fan. The addition of elegant guipure embroidery to this everyday essential was, at the time, an innovation in the USA foundations market. It represented the … Read More
by ASI EFROS
Stylist – Jacci Jaye, Photographer – Joe DeAngelis
I’m excited to have spoken with an incredible NYC-based fashion stylist and designer, Jacci Jaye. In this must-watch “Intimate Talks” interview, Jacci shares details of her creative and entrepreneurial journey as well as gives invaluable tips on why fashion brands need a stylist on their photoshoot sets and how to become one.

… Read More“The stylist is