By ASI EFROS“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.

Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?

A: Having friends in the Trans community, I have often … Read More

By ASI EFROS

In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.

Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More

By ASI EFROS

In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.

As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range … Read More

By ASI EFROSStep into the enchanting world of Sugar Cookies, New York City’s best-kept secret in lingerie. This appointment-only speakeasy boutique, nestled in the heart of Manhattan, is where sophistication meets intimacy. At the helm is Susanne Alvarado, a creative force who has effortlessly combined timeless charm with contemporary flair.

In an exclusive chat, Susanne reveals how she reimagined the lingerie shopping experience, creating a haven for those … Read More

By ASI EFROS

Amid a brief pause between trend shows in New York, Paris, and Shanghai, Jos Berry—intimate apparel expert, visionary, journalist by trade, and avid feminist—found a moment to sit down for an exclusive interview with Lingerie Briefs. (See video below – or view it on YouTube.)

In our discussion, Jos Berry shared her invaluable insights into the bodywear industry’s most pressing challenges, offering a unique perspective … Read More

By ASI EFROS

In an exclusive interview with Lingerie Briefs Magazine, Alexandra Classen, founder of GirlsMustHave Swimwear, shares the inspiring story behind her brand and its unique approach to empowering women through thoughtful design.

Q: Can you please share a few words about yourself?  

I’m half Swiss, half Mexican, born in New York, and currently living in Switzerland. I love Europe very much, but I also love returning … Read More