It’s funny how the generations roll over on each other. There seems to be this timeless lock, inexplicable in its emotional impact, but clarified by the familial items that anchor our memories. I have been thinking a lot about my mother since my grandson was born. She was such a wonderful grandmother: we used to call her Mary Poppins. There she would be, crawling on the floor under a card … Read More
By Aimee Guthinger

Long before the wedding you will need to start thinking about your honeymoon and your honeymoon lingerie. As we have discussed in previous blogs, the old traditions no longer dictate your choices and, keep in mind that a honeymoon does last for more than one night! Many women visiting my shop tell us that they’re looking for something feminine and traditional for the wedding night, but they … Read More

My mother was a warm, selfless and strong woman whose standard for correct
behavior was off the scales. She had an excellent eye for quality, a fine tuned ear for integrity and a keen understanding of value. A few days ago, my
brother reminded me that we–including my sister-had a bit of Toledo, Ohio in each of us. How could we not deny that influence on our DNA? She was, … Read More
By ELLEN LEWIS

Shell Belle Couture
Last week, as I watched a wedding on the beach here in San Jose del Cabo, Mexico, I was reminded that the bridal season is nigh. Los Cabos is a wedding destination. These oceanside venues will increase over the next few months. The hotels will host bigger events. At the stable where I ride, horses are readied daily in preparation for carriages carrying brides … Read More
By Becky Yee & Ellen Lewis

A few months ago, Becky and I were brainstorming ideas for a bridal lingerie photo editorial. We were searching for an angle that defied the norm. Bingo! The Winter Bride! Why not focus on the empowerment of wizened women. Women that defy the mythology of aging. Women who, later in life, choose to marry and still want beautiful, sensual, and sophisticated lingerie for that … Read More
By ELLEN LEWIS

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More
By KATRINA EUGENIA
Once again, I find myself in awe of the extraordinary talent and pro-active attitude of photographer and artist, Katrina Eugenia. This season, she has outdone herself with these swimwear videos, each highlighting an individual brand. This project includes Aubade, Lise Charmel, Huit and Skin bathing suits filmed on Katrina, by Katrina underwater. Inspired by the incredible success of last years venture with Christine Lingerie, Katrina … Read More