By ESTELLE PULESTON
Simone
One of the first premium intimate apparel brands I can remember purchasing, Fleur of England was established in 2001 and has since gone on to become an icon of the luxury British lingerie world, having carved out a niche that’s grounded in refined, timeless sophistication and beautiful craftsmanship.
Simone
Its founder is Fleur Christacos, who saw a need for truly empowering, beautifully-fitting lingerie while working in … Read More
By ESTELLE PULESTON
A family business now in its second generation with Johanna Kölling at the helm, Yellamaris is a German sleepwear and loungewear brand that stands for timeless style, crafted to last and made with respect for people and the planet.
Think classic woven or jersey pajama sets, simple sleep shirts, comfy nightdresses, and cozy housecoats and bathrobes, all fabricated from premium-quality, natural fiber-based fabrics including organic cotton, merino … Read More
By ESTELLE PULESTON
Launched on April 29th this year, US-based Siren + Sage is a swim brand unlike any other I’ve come across. It’s focused on two-piece sets, but they’re not bikinis. Rather, the idea is that you pick a bikini top and pair it with one of their OverKinis, unique one pieces specifically designed for layering over the bikini top. It’s all the coverage and smoothing of a … Read More
By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By Estelle Puleston
Based in Manchester, UK, the Raine & Bea lingerie brand was created by Jenna Barnes, whose career background includes a long stint working in West End theatre productions as well as once sewing backstage for Celine Dion.
Originally launched in 2013, and with its own boutique store that opened in 2018, Raine & Bea temporarily closed down following the pandemic and a break for maternity leave. But … Read More
By ESTELLE PULESTON
Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More
By ESTELLE PULESTON
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daly and her long-time friend, Gayle Lawton. Both lovers … Read More