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Shell Belle

Bridal Synergy

By ELLEN LEWISJane Woolrich Bridal Lingerie As featured on Lingerie Briefs

The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux.   Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced … Read More


By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More


LOVE AND MARRAIGE

By TINA WILSON

Fashion Lingerie Illustrations of Lise Charmel by Tina Wilson as featured on Lingerie Briefs

I do. Til death do us part. I pronounce you. I take you. I promise. Happily ever after. Tie the knot. Bliss.

Love and marriage. Spouses, couples, and the ups and downs of matrimony are making the headlines and some big waves. Do you stand by a spouse that encourages and helps orchestrate a government takeover? Do you recuse yourself or better yet resign from the highest … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


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