By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime … Read More
La Grande Odalisque and The Turkish Bath by Jean Auguste Dominique Ingres
The last major Neoclassicist Jean Auguste Dominique Ingres (1780 –1867) has acknowledged once that he was not an innovator, yet his portrait paintings and drawings are regarded as some of the finest in French history. Influential in the evolution of such revered artists like Degas, Matisse and Picasso, Ingres is on the list of my … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having … Read More
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … Read More
By Moira Nelson
Happy New Year! For me, the New Year is a great time for reflection. Many years ago I started a habit of keeping a journal. I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives … Read More
By Ellen Lewis
For a variety of reasons, financial, logistical and personal, it’s not always easy to attend trade shows. New York, Las Vegas, Miami, LA, Paris, Milan, Shanghai, Hong Kong there are a multitude of choices and as Intimate Apparel merchants and designers, we need to weigh the pros and cons. In my opinion, the biggest priority is the impact this investment will have on your bottom line. Like … Read More
By Lindsey Borchard I love it when the season gives you an excuse to buy some pretty lingerie. Well at least it does for me. I love the winter and holiday seasons for lingerie shopping. All the soft pajamas, the sparkly baby dolls and lacey bras make me want to jump up and down with glee. It’s the perfect time to stock up on some rather essential intimate apparel items … Read More