By Moira Nelson
This is it! The week we have been waiting for… Buyers, brands, media, press, and other intimate apparel professionals are kicking off the week in Las Vegas for the bi-annual Curve NV lingerie trade show. This season’s edition is being held at The Venetian in Las Vegas. By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More
By Ali Cudby
It’s trade show season – an exciting time for retailers and manufacturers alike. The shows themselves can be overwhelming – so many pretty things to ogle, people to see, trends to absorb. I crawl back to my hotel every night, my head stuffed full of information that takes time to process.
As a retailer, it’s even harder because you’re applying all of that data to your unique … Read More
Make your appointment for Curve NY filling out the FORM BELOW
and you’ll be guaranteed a complimentary signed
copy of 150 SHADES OF PLAY by EM & LO!
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150 Shades of Play Brought to you by
America’s sex-writing sweethearts EM & LO
• How to’s on role play, dirty talk, spanking, bondage & more
• Important safety info missing from the Fifty … Read More
By Margaret Schrum
Many brides love the look of fairy-tale wedding gowns, but the reality is that brides desire the perfect gown that will fit and flatter her shape on her special day. An A-line silhouette is a popular shape for bridal gowns, it looks best on almost all types of figures. This includes curvy women with hourglass, apple shaped, pear shaped or even petite and full figures. The only … Read More
By Moira Nelson
February is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
The … Read More
Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level. This is exactly what has occurred with the Claudette brand. Between President Robin Levitt’s personal merchandising background with mega branded … Read More