By ELLEN LEWIS
Every so often, a product emerges that quietly redefines our expectations, not just of lingerie, but of how we inhabit our clothing. Evelyn & Bobbie have long been that brand for me. Their wirefree bras revolutionized my bra wearing life, offering a harmonious blend of technology and well-being that I had once thought impossible.
Still, when offered the opportunity to try the Defy Tank and Structured Scoop … Read More
Inspired by nature, this month Evelyn & Bobbie’s debuts their latest color, Petal Drift. Capturing the ethereal beauty of flower petals floating on a gentle breeze this creamy new shade is available in three best-selling styles: Beyond, Defy and Evelyn. With its delicate pink undertones, this soft hue embodies the perfect balance of feminine elegance and modern sophistication. It’s a fresh alternative to traditional neutrals while maintaining that effortless versatility … Read More
By ASI EFROS
“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.
Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?
A: Having friends in the Trans community, I have often … Read More
Evelyn & Bobbie infuses their powerhouse wireless bra collection with the color Plum Purple for Fall 24. Delivering imminently this robust, regal and rich hue is a perfect moniker for the brand’s aesthetic. Often correlated with luxury, royalty and ambition, it is used symbolically to represent independence, creativity and pride; all virtues that reflect the fit mission driving this innovative company. Using their patented EB Core® technology, Evelyn & Bobbie … Read More
By ELLEN LEWIS
This month, by popular demand, Evelyn & Bobbie launches the color cloud blue in 6 of their bestselling styles: Defy, Beyond, Bobbie Scoop, Starlette Plunge and the High-Waisted bikini and Thong. Besides the brand’s continuous effort to respond to customer’s requests, this serene shade is a lingerie bulls-eye. It is beautiful on multiple skin tones. Calming and classic, it is a design inspiration.
I can vouch for … Read More
The Evelyn & Bobbie brand is a bastion of powerful technology, unprecedented comfort, and generative confidence. How metaphorical. This Spring, Evelyn & Bobbie delivers a Limited Edition in the color Willow, a symbol of strength, resilience, and flexibility. Six styles; including four bras, Defy, Beyond, Evelyn and the Bobbie scoop, as well as two panty shapes will be available in this creamy rich hue.
By Becky Yee & Ellen Lewis
A few months ago, Becky and I were brainstorming ideas for a bridal lingerie photo editorial. We were searching for an angle that defied the norm. Bingo! The Winter Bride! Why not focus on the empowerment of wizened women. Women that defy the mythology of aging. Women who, later in life, choose to marry and still want beautiful, sensual, and sophisticated lingerie for that … Read More