By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By ASI EFROS
In this episode of Intimate Talks, Jessica Gerard — the owner of Flirt Boutique — speaks candidly about the “good vibe” her store is known for: a magic that comes from authentic connection, great service, and a touch of play. She also shares invaluable insights for emerging lingerie brands on how to approach, communicate with, and successfully sell to intimate apparel specialty stores.
Flirt is … Read More
Jenette Goldstein with model: Amber Mitchell. Photo: Starr Foreman
By ASI EFROS
For this Intimate Talks interview, I sat down with Jenette Goldstein—a former Hollywood actress known for her roles as Private Vasquez in the 1986 sci-fi horror film Aliens, Janelle Voight (John Connor’s foster mother) in Terminator 2, and the Irish mother in Titanic. (see interview video below)
Jenette spent most of her childhood in Los Angeles. Born … Read More
By ASI EFROS
“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.
Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?
A: Having friends in the Trans community, I have often … Read More
By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More
By ASI EFROS
In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.
As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range … Read More
By ASI EFROS
Step into the enchanting world of Sugar Cookies, New York City’s best-kept secret in lingerie. This appointment-only speakeasy boutique, nestled in the heart of Manhattan, is where sophistication meets intimacy. At the helm is Susanne Alvarado, a creative force who has effortlessly combined timeless charm with contemporary flair.
In an exclusive chat, Susanne reveals how she reimagined the lingerie shopping experience, creating a haven for those … Read More
