By ESTELLE PULESTON
Founded by Zoe Wang earlier this year, ZIFAN is a premium lingerie brand that’s all about owning your femininity. The company is based in New York but the garments are all made in a boutique atelier in Italy, using fabrics such as bespoke Swiss embroidery and finishes that include custom gold-plated hardware and Swarovski® crystals.
Despite her innate love of fashion, Wang initially started her career working … Read More
By ESTELLE PULESTON
Peachaus is an ethical and sustainable brand launched in 2022 in the UK, which focuses on lingerie, sleep and athleisure-wear infused with a free-spirited Australia attitude.
It was founded by Gillian Ridley Whittle. After decades of experience in the fashion industry, including roles that involved buying lingerie for major retailers in the UK and Australia, she created Peachaus as a rebellion against the destruction, inequality and conformist … Read More
By ESTELLE PULESTON
One of the indie lingerie brands high up on my wishlist, Seelanii Lingerie is a one-woman handmade brand created in 2020 by Kristen Fernandes. Working out of her home studio in Poland, she creates luxuriously artisanal underpinnings that range from decadent silk and lace sets to whimsical pieces in hand-embroidered linen.
Fernandes is a self-taught seamstress who started learning to sew and embroider by hand aged just … Read More
By ESTELLE PULESTON
Launched last year by Ipek Ustay and Beyza Kirilmaz, Valnue is a Turkish brand centered around creating sophisticated, meticulously constructed pieces that seamlessly transition between being intimate apparel and elegant outerwear.
For 2025, the duo has created Marbelous Muses, a collection inspired by the Greek mythological tale of the Judgement of Paris in which Zeus selects a Trojan prince to settle a disagreement about which of three … Read More
By ESTELLE PULESTON
Simone
One of the first premium intimate apparel brands I can remember purchasing, Fleur of England was established in 2001 and has since gone on to become an icon of the luxury British lingerie world, having carved out a niche that’s grounded in refined, timeless sophistication and beautiful craftsmanship.
Simone
Its founder is Fleur Christacos, who saw a need for truly empowering, beautifully-fitting lingerie while working in … Read More
By ESTELLE PULESTON
A family business now in its second generation with Johanna Kölling at the helm, Yellamaris is a German sleepwear and loungewear brand that stands for timeless style, crafted to last and made with respect for people and the planet.
Think classic woven or jersey pajama sets, simple sleep shirts, comfy nightdresses, and cozy housecoats and bathrobes, all fabricated from premium-quality, natural fiber-based fabrics including organic cotton, merino … Read More
By ESTELLE PULESTON
Launched on April 29th this year, US-based Siren + Sage is a swim brand unlike any other I’ve come across. It’s focused on two-piece sets, but they’re not bikinis. Rather, the idea is that you pick a bikini top and pair it with one of their OverKinis, unique one pieces specifically designed for layering over the bikini top. It’s all the coverage and smoothing of a … Read More