By ELLEN LEWIS
Defy
There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More
Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.
Using the Beyond Bra frame, the Noir Lace bra, with … Read More
By ELLEN LEWIS
When I learned about the new Evelyn & Bobbie Structured Scoop Bra and Tank, the concept of a majestic bridge ensued. Bridges are a feat of architectural brilliance, a mastermind of design, an engineering triumph that defies gravity yet supports untold weight. Bridges are a byway to two separate sides of an abyss.
It’s no secret by now that I am a super fan of the Evelyn … Read More
By ELLEN LEWIS
Monday, I spent 12 hours at Disneyland with my two granddaughters, ages 2 and 3. Joy was the order of the day. Joy on their faces, joy in the entertainment and joy in the comfort of my Evelyn & Bobbie Defy bra which stayed the course through long lines and 13,000 steps. The Little Mermaid’s Ariel was (is) the obsession. Of course, Ariel does not wear an … Read More
Diana Vreeland once said, “I never met a leopard print I didn’t like.” Respected for her style insights, she was considered a fashion doyenne and on target with trends. Clearly, Evelyn & Bobbie is of the same mindset as they expand their leopard print range from four styles to seven. Presently a fan favorite; the popularity of the pattern in the Defy, Beyond and Evelyn bras as well as the … Read More
By ELLEN LEWIS
In case you missed my story on Monday about my daughter’s wedding and the bra that saved the day, you can check it out here. But today I’m adding an addendum: pre-wedding prep and the Evelyn & Bobbie bras that showed their grit. Amidst the bagels, muffins, photography, hair and makeup operation, a hovering groom, and the general anticipatory vibe that surrounds a wedding morning, my … Read More
This month Evelyn & Bobbie debuts willow, a new modern neutral color. Highlighted here in the bestselling Evelyn bra, this sophisticated taupe shade with soft undertones of grey and brown is a modern, effortless neutral. It’s a color that doesn’t compete; it completes.
Its arrival is perfectly timed for a bra that has reshaped the wirefree landscape. Evelyn is built on EB Core® technology, a patented internal structure capable … Read More
