By ELLEN LEWIS

Defy

There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More

Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.

Using the Beyond Bra frame, the Noir Lace bra, with … Read More

By ELLEN LEWIS

When I learned about the new Evelyn & Bobbie Structured Scoop Bra and Tank, the concept of a majestic bridge ensued. Bridges are a feat of architectural brilliance, a mastermind of design, an engineering triumph that defies gravity yet supports untold weight. Bridges are a byway to two separate sides of an abyss.

It’s no secret by now that I am a super fan of the Evelyn … Read More

By ELLEN LEWIS

Monday, I spent 12 hours at Disneyland with my two granddaughters, ages 2 and 3. Joy was the order of the day. Joy on their faces, joy in the entertainment and joy in the comfort of my Evelyn & Bobbie Defy bra which stayed the course through long lines and 13,000 steps. The Little Mermaid’s Ariel was (is) the obsession. Of course, Ariel does not wear an … Read More

Diana Vreeland once said, “I never met a leopard print I didn’t like.”  Respected for her style insights, she was considered a fashion doyenne and on target with trends. Clearly, Evelyn & Bobbie is of the same mindset as they expand their leopard print range from four styles to seven. Presently a fan favorite; the popularity of the pattern in the Defy, Beyond and Evelyn bras as well as the … Read More

By ELLEN LEWIS

There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.

That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More

Evelyn and the High Waist Brief

Bras that don’t shout, tend to stay quiet, indispensable and consistently reliable. They don’t demand attention; they earn trust, day after day. It’s this understated confidence that makes Evelyn & Bobbie’s latest color story, London Fog, such a compelling choice. This calm, neutral tone evokes the soft, enveloping mist of its namesake city, a reflection of quiet restraint and grounded confidence so characteristic of … Read More