By DANA DONOFREE Founder of AnaOno
When I set out to create AnaOno, I knew I wanted a brand that wasn’t just about lingerie—it was about providing comfort and support for all bodies, especially for those who, like myself, have undergone breast surgeries or face chronic pain. We’re committed to fabric choices that don’t just feel good but also support healing and well-being. That’s why TENCEL™ Modal is a … Read More
Anita’s incredibly comfortable Essential Lace Bralette is now offered in sophisticated purple and timeless black. It’s ideal for women who appreciate a bra that combines style and practicality while ensuring outstanding comfort. The molded cups and removable light foam padding are breathable, thanks to their finely perforated foam, providing a smooth, wire-free experience. Seamless and fully lined with a breathable fabric, this bralette feels like a second skin while offering … Read More
Launched in 2015, Cassiopée quickly rose to become one of Empreinte‘s top-selling collections, highly valued for its lightness, invisibility, and unmatched elegance. Empreinte introduced a new design to this collection, a Molded Plunge Bra with a unique bustier style shape that offers the ideal blend of allure and comfort. Two other bra styles in the cuivre dore hue, are the Underwired seamless bra and Spacer Bra.
The new Cassiopée … Read More
By ASI EFROS
In an exclusive interview with Lingerie Briefs Magazine, Alexandra Classen, founder of GirlsMustHave Swimwear, shares the inspiring story behind her brand and its unique approach to empowering women through thoughtful design.
Q: Can you please share a few words about yourself?
I’m half Swiss, half Mexican, born in New York, and currently living in Switzerland. I love Europe very much, but I also love returning … Read More
By Dana Donofree, Founder of AnaOno and 14-Year Breast Cancer Survivor 🎗
As a 14-year breast cancer survivor, I’ve walked the path that so many women find themselves on—navigating the unknowns, managing the fear, and learning to advocate for my own health. It’s a journey that has taught me the importance of being vigilant, proactive, and compassionate toward myself. And as a woman, a business owner, and someone who has … Read More
Globally popular shapewear brand Leonisa has just introduced a brand-new shaper short.
In recent years, Leonisa has been focused on creating garments that are as comfortable as they are effective. One piece of feedback the brand has heard over and over is that garments with thick seams that dig into the skin are decidedly uncomfortable. Therefore, the brand is committed to applying their cutting-edge technology to create truly seamless pieces. … Read More
Photographed by STEPHANIE HYNES
Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked Stephanie to create a photoshoot of bestselling, time-honored bras from some of our partner brands. Thank you … Read More