By ASI EFROS
In an exclusive interview with Lingerie Briefs Magazine, Alexandra Classen, founder of GirlsMustHave Swimwear, shares the inspiring story behind her brand and its unique approach to empowering women through thoughtful design.

Q: Can you please share a few words about yourself?
I’m half Swiss, half Mexican, born in New York, and currently living in Switzerland. I love Europe very much, but I also love returning … Read More


Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked 
To celebrate the diversity of their homeland of Colombia, as well as their US market and beyond, acclaimed shapewear brand
Our bestseller …
When my husband Tony said he was traveling to Bath, Maine for a few days on business, I decided to tag along. Known as ‘Maine’s Cool Little City’, Bath is a coastal treasure. I was excited for a brief getaway to enjoy the salty ocean air, savor a delicious lobster roll, and explore charming little shops. As Tony would be in meetings all day, I discovered that …