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Two Anita Active Bestsellers, One Bold Color ~ Blue Iris for Fall 2025

September 30, 2025

Anita Active supportive sports bras featured on Lingerie BriefsOwn Your Workout: Choose Your Perfect Anita Power Bra!

Ready to conquer your next sweat session? The right support is everything, and Anita Active has the power players you need.

For the ultimate defense against movement, choose the Air Control DeltaPad, your secret weapon for Bounce Control. Need serious coverage? Go for the Extreme Control Plus for Full Cup Support. For Fall 2025, these bestsellers arrive in a bold, head-turning … Read More


Explore Anita Essential Collections ~ Exciting New Styles and Colors!

August 26, 2025

Anita Essential Collection featured on Lingerie BriefsThe Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!

Anita Essential Soft Bodysuit featured on Lingerie BriefsAnita Essential Soft Bodysuit featured on Lingerie BriefsAnita’s new Essential Soft Bodysuit  (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More


Empowering the Future of Intimate Apparel

August 7, 2025

By ELLEN LEWIS

WHY SUPPORTING THE UNDERFASHION CLUB MATTERS

Recently, I interviewed three women, ages 24-27, for a webinar I am planning for The Underfashion Club where I serve on the Board of Directors. This 67-year old non-profit organization is a cornerstone of the Intimate Apparel and Underwear Industry. Our webinar will explore how Gen Z shops, their relationship with social media and how they perceive their future careers. Why … Read More


Marbelous Muses by Valnue: An Invitation to Goddesshood

August 3, 2025

By ESTELLE PULESTON

Valnue's Marbelous Muses Collection inspired by Greek Goddesses as featured on Lingerie Briefs

Launched last year by Ipek Ustay and Beyza Kirilmaz, Valnue is a Turkish brand centered around creating sophisticated, meticulously constructed pieces that seamlessly transition between being intimate apparel and elegant outerwear.

Valnue's Marbelous Muses Collection inspired by Greek Goddesses as featured on Lingerie Briefs

For 2025, the duo has created Marbelous Muses, a collection inspired by the Greek mythological tale of the Judgement of Paris in which Zeus selects a Trojan prince to settle a disagreement about which of three … Read More


Montelle’s Vibrant Seasonal Colors ~ There’s Plenty of Summer Left!

July 23, 2025

Montelle Berry Garden Pure Plus Bra and Retro Brief featured on Lingerie BriefsSummer’s not over yet — and your lingerie drawer deserves a splash of fun before the season fades! Why not heat things up with some bold, feminine, and feel-good shades that capture all the joy of sunshine and sea breezes? From the zesty glow of Spiced Coral to the cool calm of Seafoam, the juicy pop of Berry Glaze, and the tropical charm of Turquoise, Montelle’s Summer 2025 fashion … Read More


AnaOno Launches F(-)(.)Bs! Long-Awaited Extension to the AnaOno line – By and For Breast Cancer Patients

June 18, 2025

By DANA DONOFREE

The AnaOno F(-)(.)B is FDA approved and crafted from soft, medical-grade silicone and comes with a fitted cover and storage box featured on Lingerie Briefs

The AnaOno F(-)(.)B is FDA approved and crafted from soft, medical-grade silicone and comes with a fitted cover and storage box featured on Lingerie Briefs

When AnaOno launched over a decade ago, the mission was clear: to design bras that fit the bodies of breast cancer patients, survivors, and thrivers. But it wasn’t just about bras. It was about offering solutions, real and accessible solutions, for the … Read More


Panache Swim Paints Summer in Blue!

June 4, 2025

Panache Swimsuits in blue featured on Lingerie Briefs

Blue is the quintessential color for summer swimwear—it’s like wearing a piece of the sky or a splash of the sea! These new Panache Swim collections embody the lively turquoise of tropical lagoons and the deep navy of midnight beach walks. Panache blues are cool, soothing, and effortlessly chic, making them the ideal choice for everything from relaxing by the pool to beach competitions. Additionally, blue flatters every skin tone … Read More


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