By Tomima Edmark
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.
I remember a survey a few years ago with some … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More
By Elisabeth Dale
Curvy Kate, the brand that brings sassy style and fit to the D-K crowd is under fire for their “Star in a Bra” contest. Some wearers of this popular and well-liked bra brand aren’t happy that contest rules specifically exclude women with breast “enhancements.” And, according to the blogosphere, this rule applies to any woman who has had breast surgery, be it reduction, reconstruction, or lift. … Read More
On my 13th birthday, my mother gave me a simple pearl and diamond ring that had been designed for her as a young girl. Made from one of my grandfather’s tie tacks, it was very special to her. I, in turn, gave it to my own daughter on her 13th birthday. It has been a family treasure for four generations. To me, these stones conjure the memory of my … Read More
By Jennifer Cermak
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in.
Most swimsuit shopper’s head to the mall, where customer service generally isn’t all that helpful. Here they find an assortment selected by buyers that are trend focused, and honestly fringe … Read More
By Lindsey Borchard
Just like there are no two pregnancies alike or two babies alike, your breast-feeding story is your very own. You have your own triumphs and your own struggles. Breast feeding is an intimate journey that we women go through full of ups and downs, and whether or not we decide to share our stories, we all have experienced the same feelings one time or another. So as … Read More
When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met … Read More