By Ali Cudby
The Three Things You Need to Know This Spring/Summer about Panache
Between the trade shows and the time product arrives in stores, it’s easy to forget the details of a particular brand’s new lines. Understanding the details of new product can help make the sale. When a retailer or employee speaks knowledgably about the unique features of a new lingerie line she is providing superior customer service, … Read More
Shell Belle Couture
As I was explaining a few days ago, with intimates “it’s all about the details”. Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form. Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More
By Moira Nelson
Can you believe it’s almost Thanksgiving? I have so much to be grateful for this year… I don’t even know where to begin. Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow. And I have you all to thank for this! Without you, my family, friends, fans, followers and supporters, I would not … Read More
During the heady days of college, immersed in the bohemian lifestyle of the art student on campus, I became infatuated with the European painters whose unconventional techniques transposed the definition of art in the early 20th century. I was particularly fascinated with the deconstruction of realism and the reconstruction of form into a simple, powerful statement. And as with much of art throughout history, the female anatomy was a … Read More
By Moira Nelson
As I think back on the past few weeks, I am inspired by mankind. I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy. It brought people together who would not normally mix. Barriers of race, creed, sexual orientation and socio-economic differences have been broken. Here in Jersey City, we have witnessed … Read More
By Aimee Guthinger
Having worked one on one fitting undergarments and lingerie with women for nearly a decade, I honestly feel like I have heard it all. Regardless of nationality, age, body type or size, one steady concept always seems to underline all else feminine self esteem. Your body language, the comfort you feel within your own skin and the confidence communicated through both can be your sexiest assets no … Read More