By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about … Read More
By Elisabeth Dale
It was hard to miss this week’s big news about a study claiming that wearing bras may be harmful to women’s breasts. Internet news headlines screamed, “Bras Make Breasts Sag More!” Fox News accompanied this piece with a stock photo of a pink-bra clad, cleavage-baring woman, oddly cupping her right breast. Other outlets favored an investigative angle: “Do Women Need Bras? French Study Says Brassieres Are … Read More
By Ali Cudby
The Three Things You Need to Know This Spring/Summer about Panache
Between the trade shows and the time product arrives in stores, it’s easy to forget the details of a particular brand’s new lines. Understanding the details of new product can help make the sale. When a retailer or employee speaks knowledgably about the unique features of a new lingerie line she is providing superior customer service, … Read More
Shell Belle Couture
As I was explaining a few days ago, with intimates “it’s all about the details”. Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form. Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More
By Moira Nelson
Can you believe it’s almost Thanksgiving? I have so much to be grateful for this year… I don’t even know where to begin. Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow. And I have you all to thank for this! Without you, my family, friends, fans, followers and supporters, I would not … Read More
During the heady days of college, immersed in the bohemian lifestyle of the art student on campus, I became infatuated with the European painters whose unconventional techniques transposed the definition of art in the early 20th century. I was particularly fascinated with the deconstruction of realism and the reconstruction of form into a simple, powerful statement. And as with much of art throughout history, the female anatomy was a … Read More