Submitted by Erica L. Windle, owner of A Sophisticated Pair in Burlington, North Carolina
For years, I hated bras—a funny statement coming from the proprietor of a lingerie boutique. My experiences bra shopping were nightmarish and traumatizing, sometimes reducing me to tears, but when you’re 17 and needing a UK 30H—a size I, like most other people, had no idea existed, the options are scarce. I was forced to settle for ill-fitting 38DDDs that did … Read More
by Ali Cudby
Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail.
The day-to-day of lingerie retailing is challenging. You’re always on the go – managing your inventory, your employees, your customers. Keeping a store (or stores) on track is hard enough, and too often there’s nobody to ask when you have questions or need inspiration to grow and improve how you’re managing the … Read More
