Posts in Tag

Anita Sports bras

By ELLEN LEWIS

Well folks, I arrived in Cabo late Saturday night. No water, no gas, both cars wouldn’t start. Looks like my friend TIM (This is Mexico) used my house while I was away. But on the bright side: it’s 85° and the desert is resplendent, lush and green. My garden looks wonderful (except that the gardeners trimmed all the flowers off the bougainvillea. They think all gringos like manicured shrubs).  I went riding … Read More


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Sports Bra Mania

Anita Momentum Sports bra on Lingerie Briefs

I’ve been mulling over this Sports bra story for several months now. This niche is expanding in the marketplace as companies introduce multiple options every season. But, I believe that unlike the shapewear craze that saturated the lingerie landscape several years ago and then slowly dissipated, this business will continue to evolve in brand inventories. Here’s why. The market explosion in this category speaks volumes about the American lifestyle. The evolution of the wardrobe from … Read More


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5529-Momentum Sports Bra by Anita on Lingerie BriefsIn the wake of the Olympics, I have been thinking a great deal about women and sports. Except for a period of time in my 30’s swimming laps before work, I really never had a propensity for sports.  I think this was generational. Girls weren’t on teams. They were cheerleaders. Yes, we witnessed women achieve extraordinary feats during the Olympics: Nadia Comaneci, Janet Evans, Florence Griffith Joyner, but these were phenoms, individually identified and trained … Read More


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IMAG1970

I have been in Cabo San Lucas now for several weeks, living under the radar, getting away from it all and spending my time split between house responsibilities and horseback riding.  Here I ride daily at Cuadra San Francisco, a world class family owned equestrian center and a multi-disciplined riding facility with over 50 horses in their stable.  Ribbons and trophies in every iteration of the sport line the office walls; the owners are … Read More


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Sports Bras & Breast Health

By Elisabeth Dale

The Best Sports Bras: Stylish Accessory Or Necessary Athletic Equipment?

I don’t remember wearing a sports bra back in the 1970s when I participated in high school gym class. Not a surprise, given that the modern exercise bra wasn’t popularized until later in that decade. Boys were required to wear “jock straps” to protect their assets. Adolescent girls just wore whatever they had on for the day. Breast bounce wasn’t seen

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