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Bra blog

Panache 610px 2

The Panache Jasmine balconnet bra emphasizes her curves with fit and flair.  Available in sizes 30 – 38 D – K cups the stretch lace top cups, accommodate the bust for a great fit and smooth look. The heritage dog tooth pattern and feminine lace are a strong fashion statement already adding this style to best-seller lists everywhere

 … Read More


1125_2_Black_BIa

It’s not easy for a brand to break into the America Bra market. The “Must Haves” for retailers are rigorous: innovation, value, design, stability and customer service. Square footage is a precious commodity. Allocation of funds to the foundations business is like a coveted membership in an exclusive club, much more difficult than other intimate categories where SKU assortment is not so intimidating. My first encounter with Curvy Couture was … Read More


Pure-Luxe-732080-Cafea

There are a plethora of t-shirt bras out there. The category itself is an American lingerie phenomenon; similar to blue jeans in apparel. In fact, it is most likely from the denim and t-shirt uniform that so completely defines the American culture that this foundation essential was birthed. The concept of smooth coverage here in the USA sent shock waves through our European lingerie brethren anxious to make their presence … Read More


ECLIPSE-OMBRE-UNDERWIRED-SPACER-MOULDED-BALCONY-BRA-9002

Yesterday, I purchased a Coach Saddle bag, reminiscent of my first Coach bag, bought in 1970 for fifty very hard to part with dollars. Despite all the trendy fanfare infused into this brand’s styling today, their essentials collection remains true to its sports minded origins. It’s the contemporary design elements that leave the original concept intact but take its function to a whole new level.  I needed the bag for … Read More


By ALI CUDBY

w-myths-truths

Did you ever stop to think about the origin of the statistic that says 70-85% of women are wearing the wrong size bra?

Given the way it is quoted and re-quoted, you’d think it was based on some scientifically airtight data. Maybe an unbiased organization that did an in-depth survey. Or even a comprehensive industry assessment.

Nope.

I recently wrote a post that traced the statistic to … Read More


Save Your Bra!

By John Festa

YOU’RE HOT!

98.7 degrees Fahrenheit to be exact. This is why you should not wear the same bra two days in a row.

I’m sure you’ve seen a newspaper on the street that is starting to turn brown from being outside in the sun. The paper is slowly burning. It is oxidizing. Fire is rapid oxidation. Body heat will cause the delicate parts of your intimates to … Read More


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