Ever since I have been in the Lingerie Business, I have been seduced by the visual beauty of the Simone Perѐle brand. There is a clear message of French chic embodied in the design personality. Although it was not until this year with the emergence of the Revelation collection that I could personally experience the Simone Perѐle mystique, I have always believed that this story is the perfect compliment to … Read More
Prima Donna
Several years ago, I had the privilege of visiting the Van De Velde headquarters in Belgium. Home base for the luxury Prima Donna and Marie Jo brands, it was a treat for me, as I was already personally familiar with the extraordinary fit virtues of the Prima Donna designs. Insight into the development of a fine bra is always a lesson in lingerie, even if one is well … Read More
By Ellen Lewis
Did you know that the original bridal trousseau originated in France? It was meant as part of the hope chest, an armoire to be filled with a variety of things that the bride would need to start a new life. Here in the USA, the tradition was translated into the Bridal Shower celebration, for which lingerie remains one of the most sought after gifts. No wonder some … Read More
By Aimee Guthinger
Did you know that it makes little difference whether you are always the bridesmaid or if this time, the bride? There are four essential bra categories that every woman should have in her wardrobe! Each addresses a particular fashion need in her busy day. And while there are many more than four styles from which to choose, there are specific bras, that a newlywed, or for that … Read More