By ELLEN LEWIS
When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal Thomass and Femilet.
