One of my first real product development successes was a series of cotton knit sleepshirts which I shamelessly admit were derivatives of both Benetton and Gap T-shirt styles I had mined during an NYC shopping excavation. At the time the concept was considered revolutionary. The lingerie market was a sea of pink and blue polyester. Cotton jersey knits in bright colors and bold prints were considered heresy. It was 1985. … Read More
