By Ali Cudby In a few short weeks the Spring/Summer 2015 trades shows will begin, starting in Paris, with Mode City and Interfilière, before crossing the pond to the USA’s Curvexpo lingerie trade shows. Recently I got a sneak peek at what’s to come, and it’s hot as summer in New York. 
The Paris shows will be highlighting American and Canadian lingerie brands, so this is an ideal year for North American players to … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More
By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, and shows provide an excellent … Read More
By Moira Nelson
It’s a very busy time of the year, full of holiday shopping, working long hours, year-end meetings, goal-setting for 2013, dinners, parties and other events. And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over. Am I the only one that’s feeling the pressure? Any good tips for maintaining a sense of balance during this time of the year? I’m getting enough sleep; … Read More