By HOLLY JACKSON
I feel like if there is one thing everyone who works with Ellen Lewis knows about her, it is this: she absolutely loves horses. She’s crazy about them! I’m scared of horses and have never tried riding one, but I’ve been told by multiple people that horseback riding is a great test of a sports bra. Given this, it isn’t surprising that Ellen owns a ton of sports bras and wears them … Read More
I’ve been mulling over this Sports bra story for several months now. This niche is expanding in the marketplace as companies introduce multiple options every season. But, I believe that unlike the shapewear craze that saturated the lingerie landscape several years ago and then slowly dissipated, this business will continue to evolve in brand inventories. Here’s why. The market explosion in this category speaks volumes about the American lifestyle. The evolution of the wardrobe from … Read More
