By ALI CUDBY
In the lingerie industry, we talk about ways lingerie enhances – and even transforms – lives. Sometimes it goes deeper. Sometimes lingerie can literally save a customer’s life.
Three years ago, Esprit de la Femme Lingerie experienced one of those moments. Nelson, where the store is located, is a small town in the mountains of British Columbia, Canada. So it was notable when Glenn, a burly local truck driver, began frequenting the … Read More
By ALI CUDBY
“I don’t like being talked down to, you know?”
Shannon was my seat-mate on a flight, and we got to chatting about wood flooring, of all things.
Her war story? She had gone to the “fancy” wood flooring store in town for a home renovation, and the sales guy, “kept telling me I had to do this and had to do that. He was obnoxious, and he was treating me like
Submitted by Patti Hartlove Platt, owner, à la mode Intimates in Annapolis, Maryland
In French, à la mode means “in the fashion,” and I believe every woman should have the opportunity to feel beautiful and stylish in all her fashions. Before launching à la mode, I struggled to find bras that fit, and the few times that I did, they weren’t exactly pretty. So, I set out to find beautiful bras for women of different … Read More
Submitted by Brenda Meadows, owner
of The Lingerie Shoppe in Birmingham, AL
I had been involved in a lot of volunteer work when my children were young. I supported two major groups with my time, raising money to sustain the Alabama Symphony and then with a local group to aid children with hearing disabilities. I also did work with my church. After years of volunteering, a good friend and I decided that we should look … Read More
Submitted by Jeanne Emory, owner of Bra Genie in Mandeville, LA
My business, Bra Genie, was formed in early 2005 as a By Appointment Only at-home bra-fitting business. Having worked in the bra industry since 1999 as a Merchandiser for Lunaire bras, I was finding that the major department stores did not carry the bands and cups that bustier women required. The A-DD size range just wasn’t enough. I opened my business from a room … Read More
By Ali Cudby
Is Your Lingerie Store Selling the Wrong Thing?
Imagine a woman walking into your lingerie store – what is she shopping for? If your answer is “lingerie” you are, on some level, wrong. While a customer may end up purchasing a bra or shapewear, the truth is that she is shopping for something much more profound.
As lingerie professionals, we KNOW that a woman is seeking emotional support in the fitting room. … Read More
