By Tomima Edmark
Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.
Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing … Read More
It’s not my style, but I am running late this week. I moved yesterday for the 4th time in the past 14 months, but that’s another story for another column. This time I thought the process would be easy since we are less than one mile from our previous abode. I figured I did not have to pack everything perfectly and could make mini trips leaving the big “stuff” … Read More
By John Festa aka Johnny Lingerie
Recently I was with a very good friend who was wearing a skirt. While I would never be this crass with a stranger, I said ‘Diane, you need a slip with that skirt’. She replied by saying she never wears slips. Me: ‘Doesn’t the fact that I know you’re not wearing one mean you need one?’
Now I know many women are wearing … Read More
Frederika Zappe is considered to be one of the foremost bra fitting specialists in the Intimate Apparel industry. I met her last week to learn more about the Fitting School she directs at Curve for Eveden brands and within hours, I felt as if I had a new friend. She is the consummate communicator, with a passion for her avocation that is contagious. In minutes, I was showing her my … Read More
For someone who was married in City Hall, and purports to question the fiduciary value of the whole wedding regalia, I am completely enamored by the bridal industry. Every channel is a homage to creativity and femininity. I am sure that is why it is such an inspiration for Lingerie design. Recently, I discovered Wild Orchid Company, a custom cake kitchen in Dover, NH and Chef/Owner, Erin Gardner was … Read More
My sister, Beth, is a terrific person and a great friend. We grew up in the same house but we are nothing alike. I tend to roam the edge looking at rainbows; she likes to stay on course preferring the pragmatic path. Several months ago I took her bra shopping. Try as I might, there was no convincing her to buy a lacy European bra, which she did admire for … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More