By Ellen Lewis
Every merchant wants to maximize sales. Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want. No one does this as well as Hanky Panky. Case in point, these colorful gift packs. Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales. Not only are they a smart merchandising tool, but … Read More
By Layla L’Obatti
Vintage Strap Bralette & Hopeless Lingerie’s Modern Take
Flashforward: Hopeless lingerie’s romantic ivory knit bralette with strappy underbust detail. Sliders add modernity & fit to a vintage inspired silhouette.
Flashback: 1930’s Kesto’s style bra in silk and lace.
Inquiries: www.hopelesslingerie.com.au
I am not a print person I never wear them, but I do love charismatic colors, intriguing patterns, texture and most of all art that makes me stop and think. When I was in my 30’s, Nicole Miller‘s dynamic conversational prints exploded in the marketplace. It was her ties that first captured my eye; slashes of storied silk that were a man’s passport from boring to bold. There were so many ideas; it was … Read More
By Aimee Guthinger
People undergo interventions for a wide range of reasons. And often, that action promotes positive change. Lately, I have been considering the idea of an under-intervention, an “undervention” for brides. Or, for that matter, for all of the women who visit our store.
There is a subtle irony in the idea that those hidden undergarments so important to our overall look often reveal more about us than we might think. Remember the … Read More
No one does dramatic romance quite like Leo Tolstoy. Yesterday I went to see the cinematic version of his literary masterpiece, Anna Karenina, hailed by his peers as a “flawless work of art”. I read this book when I was 19 and pining for a boyfriend who was always elusive. Caught up in the moment, I imagined myself the next great American novelist whose emotional theatrics would also stun the world. Neither of these relationships … Read More
Introducing RETAIL BRIEFS, a brand new column on Lingerie Briefs dedicated to answering all your questions about the world of lingerie retail.
Don’t forget to enter our Holiday Prize Giveaway sponsored by LELO & Lingerie Briefs. Enter to receive a FREE luxury pleasure object valued from $75 to $200. Click Here!… Read More
They say that “what goes around comes around” and although it may sound a bit cliché, I happen to agree. When I started this blog in 2009, one of my very first articles focused on the way Betsey Johnson had reincarnated tricot knit fabric from the traditional generic mainstay of my mother’s generation into flirty silhouettes that definitely appeal to my daughter’s sense of style. Reinvention has always informed fashion design, but the true sign … Read More