By ELLEN LEWIS
Today’s exposé is a testimony to the Fall 2019 style direction that was on display at the recent Salon International de la Lingerie, Eurovet’s premiere European Intimate Apparel show. This exposition was all about the brands, their products and the vision seeded at Interfilère last year. In 2018 we spoke of the emerging focus on the body “more as a subject and less as an object”. I remind you of this … Read More
Last year, Paris was all about the snow; unusual and dramatic. This year it was the rain. Perhaps I am being a bit politic but there was a palpable austerity in the air; a general aversion to the current administration. The wealthy are fleeing the city to avoid sledgehammer taxes leaving shops void of some of their tried and true customers. Nonetheless some things never change in Paris and all the usual suspects; outdoor café … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More
By Ali Cudby
It’s trade show season – an exciting time for retailers and manufacturers alike. The shows themselves can be overwhelming – so many pretty things to ogle, people to see, trends to absorb. I crawl back to my hotel every night, my head stuffed full of information that takes time to process.
As a retailer, it’s even harder because you’re applying all of that data to your unique business. It’s critical to have … Read More
by Moira Nelson
Here’s your most recent Intimate Affairs report providing you with the inside intimate scoop on happenings in the world of Lingerie!
I hosted Bra La Mode’s “Let’s Get Intimate” Intimate Affair Trunk Show at VMV Hypoallergenics in NYC this past Friday, April 13th. It was a ton of fun dollin’ around with Erica and Courtney from Dirty Dolls Lingerie and Darlene Campbell from Campbell & Kate Classic Shirts. Free makeovers … Read More
