Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
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Francis Smiley

Photography Rules ~ Celso Diniz

August 8, 2017

Celso Diniz photography of Clio babydoll by Francis Smiley on Lingerie Briefs

Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More


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Coup de Foudre ~ Washington D.C.

January 14, 2013

By Ali Cudby

Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.  In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting.  After a couple of … Read More


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