Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear.  To the surprise of many, I turned it down.  At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu.  So why eschew the glamour of fashion apparel for bras and panties?  As I told management while making my case for funding their Intimates Initiative, “It’s all … Read More