By Ali Cudby
I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come up. The fitter told her the smaller band/larger cup combo was better … Read More
By Ali Cudby
Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983. The source was a study by Intimacy.
As a retailer, you may have found the headlines a little hard to believe – I certainly did. Are women’s bodies really changing? If so, why? As a retailer, it’s important to understand changes or trends having … Read More
Frederika Zappe is considered to be one of the foremost bra fitting specialists in the Intimate Apparel industry. I met her last week to learn more about the Fitting School she directs at Curve for Eveden brands and within hours, I felt as if I had a new friend. She is the consummate communicator, with a passion for her avocation that is contagious. In minutes, I was showing her my … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” … Read More
