Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
Posts in Tag

Innovation in Shapewear

Stand Tall ~ CASS & Co. Lucky Back™

August 16, 2013

CASS-Lucky-Back

I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve.  This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics  that have come to define the Cass Luxury Shapewear brand, this innovation  promises to propel the company into the wellness market adding extra value to a Lingerie category that is already saturated … Read More


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Sell the Product’s Heritage ~ Fit Britches

April 29, 2013

By Ali Cudby

For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.

Customers may not understand these innovations, and explaining them can help make a sale – or an upsell.  In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about the story behind a new … Read More


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