I am headed back to Cabo San Lucas in a few weeks where I basically live in my sports bras. It’s not that I forego exercise in New York; it’s just that working out is a side bar to my New York City market forays. In Mexico, I ride every morning, often followed by a yoga class. My afternoons tend to be devoted to writing. It’s a casual lifestyle where classic bras are not really … Read More
I just returned from my semi-annual 3 day immersion into Curve New York. I will be covering the Fall 2016 show in the next few days. Today, however, I thought I might catapult you into the lingerie fashion future with a brief exposé from Concepts Paris on the autumn/winter 2017 trends. During the show, Jos Berry, our intimate industry soothsayer, gave us an overview of the emerging color, fabric and story message. She will … Read More
Fabric dictates design in the Intimate Apparel world. and because of its proximity to a woman’s skin, it requires innovation uniquely targeted for function and form. Several days ago I attended the 3rd Interfiliѐre presentation in NYC. A fabric exposition dedicated to presenting piece goods to lingerie designers, it is an extension of the renowned trade shows in Paris,Hong Kong and Shanghai that Eurovet hosts semi-annually. This one was sponsored by Invista™, the international … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More