By ELLEN LEWIS
In an era so focused on the earth, animals and their preservation are a message not easily ignored. It’s not only the disdain for hunting for pleasure; it’s about respect for all life. Slowly, the fashion industry has begun to hear the sirens of emerging consumer classes, youth driven and mad as hell. Diversity, sustainability, organic, vegan, simplicity are impacting design and purchasing power. But greater than all of these initiatives is … Read More
By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
