By KIMBERLY BERGER (Lions Lair Boutique)
Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.
Nanette Lepore
Nanette Lepore
Models stepped … Read More
By KIMBERLY BERGER
I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with … Read More
By KIMBERLY BERGER
Empreinte
Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to tempt even the most hesitant … Read More
By KIMBERLY BERGER
Amoressa by Miraclesuit
The Las Vegas Curve Show experienced a face-lift last week in its new location at the Las Vegas Convention Center. The show, which has been shrinking with every season for the last few years, made a move to join the extremely successful MAGIC trade show. Despite many lingerie vendors deciding to wait and see how the new venue played out, the turnout was good. Curve merged with the swimwear … Read More
By KIMBERLY BERGER
Mid July brings the largest swimwear tradeshow in the world to Florida’s Miami Beach. The Swim Show is the official launch for over 2,500 of the industry’s leading lines. It is the unveiling of fashions to come for the upcoming year. The show lasts four days and is attended by over 3,000 buyers from across the world. I am one of those buyers.
This year’s show was my team’s most intense ever.
