By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having … Read More
By Layla L’Obatti
It’s the 50th anniversary of Bond this year, marked by the newest in the 007 franchise, Skyfall. As iconic as Bond himself, the Bond girls have a fan base and a following all their own. And there is no doubt the varying characters have proven muses to the lingerie industry – whether they’re the villains or the sweeter love interests who fall to Bond’s charms along … Read More
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … Read More
By Margaret Shrum
Under every wedding gown, there is a slip that will enhance a bride’s shape and also create the most flattering silhouette for her gown. Wedding gowns need a proper bridal slip to create fullness and for the gown to hang properly on the body. It’s a big mistake to not purchase a slip to wear under your gown; this detail makes a huge difference in the way … Read More
By Moira Nelson
Happy New Year! For me, the New Year is a great time for reflection. Many years ago I started a habit of keeping a journal. I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives … Read More
I love sitting in a showroom, nourishing my merchant’s soul with gorgeous product, beautifully executed and so seductively marketed. This is perpetually guaranteed when reviewing the Chantelle Lingerie collection. It’s always interesting and I am always inspired. This is, after all the brand that has so successfully managed to bring French elegance to the pragmatic North American marketplace. They have succeeded with a balance of sensual designs and essential basics. … Read More
By Layla L’Obatti
The Delicate Art of Lace Then & Now ~ Carine Gilson
Carine Gilson 1930's Slip
Flashforward: No one carries on the beauty of lace applique in the lingerie world quite like Carine Gilson, her stunning pieces are unique in both their craftsmanship and beauty – with modern colors and silhouettes inspired by the classic tradition.
Flashback: The most delicate lace required an attention to detail and skilled … Read More