By ASI EFROS
In this exclusive interview, Sandra Jones, Director North America at Lise Charmel, shares what it takes to steward a historic French lingerie house in the U.S. market. She reflects on heritage, craftsmanship, and the future of couture lingerie.
What does it mean to you to represent a brand with such a rich French heritage in the U.S. market?
Representing Lise Charmel in the U.S. is … Read More
Today, it is with great pleasure that we at Lingerie Briefs welcome The Lise Charmel Group to our Spotlight Partnership. For me, this iconic French lingerie house is the epitome of intimate apparel; fashion forward, exquisitely appointed designs that perfectly articulate the meaning of chic. It’s extensive reach into a woman’s lifestyle wardrobe needs is encapsulated in its brand identities: Lise Charmel, Eprise, Epure, Antigel and Antinea. From lavish underpinnings, … Read More
Christine Lingerie
Curve NY was, as always, a 3 day marathon of appointments for me. I missed a few interesting brands and worst of all, lost my notebook containing two full days of notes. Not to worry, resurrection is imminent as I make contact with each company whose input is somewhere in a NYC taxi cab.
Curve is a giant gallery of brands and my preference is to curate trends … Read More
A few months ago, my husband and I were having drinks on the terrace of a luxury hotel here in Cabo called Esperanza. Not our usual activity, we went, mainly to see the venue. Cabo is well-known for its destination weddings and by coincidence, that evening, there was a marriage ceremony taking place at the resort. It got me thinking about the entire bridal business, the extravagance, the energy exerted, … Read More
Some years ago, while reviewing holiday lingerie, I learned from my colleagues the importance of yellow lingerie for Latin communities on New Year’s Eve. And now, perusing the inventory available in stores here in Mexico, my lesson has been confirmed. It is a major tradition to wear brand new yellow underwear to usher in the New Year. It foretells the promise of prosperity. So I cruised through my Pinterest archives … Read More
Weddings are on my mind. My son is being married in two weeks and here I am, mother of the groom, completely ensconced in wedding speak and I am not even responsible for the actual wedding day. Still, the decisions are never-ending: clothes, air travel, hotels and of course the rehearsal dinner. And even though I am an observer when it comes to the actual event, I have been updated … Read More
Weddings are definitely an individual journey. Personally, when I was first married I was 22 and not too savvy about reality. I insisted on wearing a Mexican Peasant Wedding gown, to which my very traditional mother acquiesced. But she put her foot down when it came to the invitations, insisting on engraved notes from Tiffanys. I thought she was crazy. However, light years later, I see her point. There is … Read More
