Five years ago when the shapewear business was barreling down the wholesale lingerie highway, I wrote an article for The Best of Intima magazine profiling the phenomenon. Two years later we updated our take on this direction. Today, I can say “Only the Best Survive”. Like any hot trend that explodes quickly, the implosion of those who do not understand the legacy of the category is imminent. Shapewear, in particular, … Read More
Last fall I was introduced to the Ivette brand, a family owned bridal business created over 50 years ago as homage to owner Jacinto Parera’s wife Isabel. Designed in their Barcelona atelier with the finest European laces and produced by local artisans, Ivette is recognized by boutiques throughout the world for its comprehensive and exquisite collection of bridal lingerie. Capitalizing on the Spanish wedding heritage infused with a Mediterranean aura, … Read More
