Posts in Tag

made to order lingerie

By ALISON CONNOLLY

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

The moment I arrived at the Sarah Brown London website, it was love at first sight. Just when I thought I had discovered one favorite must-have lingerie set, I immediately saw another to lust after.  Not only are the images eye-candy, but the product descriptions are words that trigger excitement for me: scalloped trim, grosgrain, Chantilly lace, bows.  As expected, the actual product does not disappoint.  Each … Read More


Spotlight On …

Once and awhile I come upon a marketing idea that hits a particular merchandising nerve.  This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu.   But last week, while I was reviewing the current assortment, I had an “A Ha” moment.  This is … Read More


Spotlight On …