Posts in Tag

Marie Jo

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Prima Donna

Several years ago, I had the privilege of visiting the Van De Velde headquarters in Belgium.  Home base for the luxury Prima Donna and Marie Jo brands, it was a treat for me, as I was already personally familiar with the extraordinary fit virtues of the Prima Donna designs.  Insight into the development of a fine bra is always a lesson in lingerie, even if one is well … Read More


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By Ali Cudby

Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.  In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting.  After a couple of … Read More


Spotlight On …

Technological Lingerie

By Ali Cudby

Innovation has many faces.  While I often discuss garments in this space, there are many more aspects to innovation in our industry.

Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:

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