Prima Donna
Several years ago, I had the privilege of visiting the Van De Velde headquarters in Belgium. Home base for the luxury Prima Donna and Marie Jo brands, it was a treat for me, as I was already personally familiar with the extraordinary fit virtues of the Prima Donna designs. Insight into the development of a fine bra is always a lesson in lingerie, even if one is well schooled in the industry. What … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of years, bra fitting became “the … Read More
By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:
