By ELLEN LEWIS
Disruption, crossing borders, diversification, outside of the box: we’ve been talking about cultural upheaval for a couple of years now; on Lingerie Briefs as recently as this week’s fashion editorial. The market initially used the term ‘Athleisure’ because the trend began with casual loungewear. I dubbed it ‘Everywear’ as lingerie emerged in wardrobes and every facet of the intimate category seeped into the streets.
By ELLEN LEWIS
Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to … Read More
