Posts in Tag

No Trace Technology

Selling Solutions

By Ali Cudby

As fabrics become more technologically advanced, they have an increasing number of attributes.  They stretch (or don’t stretch) in new and helpful ways.  They come in colors and patterns that weren’t feasible a few short years ago.  And they are occasionally embedded with the ability to solve problems.

In the past couple years, several brands have launched garments that are attractive and fashion forward, while simultaneously addressing … Read More


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BRIEF ALERT! Knock Out™

This Week’s Intimate Discovery: Technology Enables A New Brand Of Smart Panties

Several years ago, I began to hear rumblings in the market about a niche panty opportunity that had recently emerged: a product developed  to eliminate moisture and odor issues.  I was fairly certain that this concept would be supported primarily in pharmacy locations and was a bit surprised when I began to be approached, in fact, by … Read More


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