By ELLEN LEWIS
Imagine 3000 women at a symposium discussing how they shop for bras. The conversation might not be any different than the dialog we have all the time with our friends: Bra shopping is a conundrum. So, when my colleagues from NPD Group told me about their Bra Evolution initiative, I was intrigued.
NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, … Read More
