Posts in Tag

Panache sports bras

By ELLEN LEWIS

Well folks, I arrived in Cabo late Saturday night. No water, no gas, both cars wouldn’t start. Looks like my friend TIM (This is Mexico) used my house while I was away. But on the bright side: it’s 85° and the desert is resplendent, lush and green. My garden looks wonderful (except that the gardeners trimmed all the flowers off the bougainvillea. They think all gringos like … Read More


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Sports Bra Mania

Anita Momentum Sports bra on Lingerie Briefs

I’ve been mulling over this Sports bra story for several months now. This niche is expanding in the marketplace as companies introduce multiple options every season. But, I believe that unlike the shapewear craze that saturated the lingerie landscape several years ago and then slowly dissipated, this business will continue to evolve in brand inventories. Here’s why. The market explosion in this category speaks volumes about the American lifestyle. The … Read More


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Sports Bras & Breast Health

By Elisabeth Dale

The Best Sports Bras: Stylish Accessory Or Necessary Athletic Equipment?

I don’t remember wearing a sports bra back in the 1970s when I participated in high school gym class. Not a surprise, given that the modern exercise bra wasn’t popularized until later in that decade. Boys were required to wear “jock straps” to protect their assets. Adolescent girls just wore whatever they had on for the

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