By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More
By April Burch (guest contributor)
Today, I was invited to lunch with friends at Blantyre in Lenox, Ma. Blantyre is a beautifully appointed estate hotel that was originally built during the gilded era, Despite its proximity to the concrete turnpike that weaves its way through the Berkshires and New England, it is an oasis of elegance. It is easy to get caught up in our childish dreams of the wealthy … Read More
By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, … Read More
by Ali Cudby
Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail.
The day-to-day of lingerie retailing is challenging. You’re always on the go – managing your inventory, your employees, your customers. Keeping a store (or stores) on track is hard enough, and too often there’s nobody to ask when you have questions or need inspiration to grow and … Read More