Posts in Tag

Saxx Underwear

Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did  not see the entire market offer at Curve … Read More


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Saxx Underwear Co. on Lingerie Briefs

We are one month away from Father’s Day and even though I planned to post this blog closer to the mark, I am chomping at the bit to get this message out. I’ve been watching the men’s underwear market from a distance for several years now trying to figure out the best positioning for a commodity that has retail potential in a woman’s lingerie store; after all, most men’s clothes … Read More


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By Luis Paredes

I’m a guy that works in the Lingerie industry. While that fact may elicit a round of high-fives from friends (who don’t work in the industry), it’s a job that I absolutely love and take incredibly seriously.

I publish the Lingerie Journal, the most popular online lingerie trade publication in the US. We cover all aspects of the industry including the occasional product review. I have a … Read More


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